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The Differnce between Life Salt and ordinary Salt

INDUSTRIAL USP

A New Low Sodium (Mineral) Sea Salt:

THE CONCEPT:

 

 

      With this new Sea Salt, the Sodium consumptions can be reduced by 60% in households and in industrially prepared foods without negative consequences neither for the taste nor for the shelf life.

      The unique mineral composition is recommended by scientist, especially for at risk groups (blood pressure), and elderly people in general because of tendency of the arteries to harden with age, leading to an increase in the blood pressure.

 WHAT MAKES THIS PRODUCT UNIQUE

 

bulletIt is the only natural Low Sodium Sea Salt available.

 

bulletThe sodium chloride content has been reduced by 60% from the normal level of 99% in ordinary sea salt to 40% in this Mineral SeaSalt

 

bulletAs a Sea Salt it is as such a natural product, made in Iceland in an industrial harvesting plant by a patented method, in a uniform and completely pure quality from one of the most clean ocean waters in the World.

 

bulletThe significant reduction of sodium of this Mineral SeaSalt reduces the problem of sodium intake for the rather large proportion of any population who is disposed to high blood pressure, and as such is advised to reduce their intake of sodium.

 

bullet Nutritionally, the 41% Potassium and 17% Magnesium minerals are essential and they contribute to a reduction in the blood pressure.

 1.    Declaration, Composition and health implications, Reduces declared sodium level by 60% (compared with ordinary salt). 58% of content are essential minerals such as potassium and magnesium. Documented efficacy provides basis for application in functional foods. 

2.   Natural background and production method. Combines Nature, Ecology and Health with healthy connotation of sea salt and low sodium issue. Certified organic standard by the UK Soil Association. 

3.   Grain structure: unique homogenous grain structure with all minerals present in every grain - no separation of individual minerals as in other salt replacers being industrial dry mixes. 

4.   Purity: Contains no additives. 

5.   Taste: Patented harvesting method provides excellent salt taste profile. Practically no concession to taste. 

6.   Functionality: Excellent application properties in most processed foods. Practically no concessions to normal applicability of salt. Dissolves 4 times more rapidly than ordinary vacuum salt. 

7.   Cost considerations: Although the Mineral-SeaSalt costs significantly more per kilo than ordinary salt it adds value to the finished product in terms of perceived higher value for the consumer in excess of the net extra ingredients cost.  

8.   Marketing Aspects:  

·        App. 20% of the population is recommended by their doctors to reduce the intake of salt. This forms a vital part of the trend towards healthy eating which is a permanent and growing trend.  

·        The primary salt carriers of industrial foods are: bread, meat products, dairy products and snacks.  

·        The food industry is actively seeking to develop healthy and functional foods catering to these consumers. Healthy foods should include also reduced salt versions as this would further help building rewarding market niches for industrial food processors. 

·        Combines health connotations of sea salt with low sodium issue - only low sodium sea salt available 

     A strong marketing concept with  appeal – besides to patient groups - also to the more educated, health- and ecology conscious consumers.

                

 

For More Information Contact:  write to:

Reykjanessalt Ltd.

Internet: lifesalt@lycos.com


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