With this new Sea
Salt, the Sodium consumptions can be reduced by 60% in households and in
industrially prepared foods without negative consequences neither for the taste
nor for the shelf life.
The unique mineral
composition is recommended by scientist, especially for at risk groups (blood
pressure), and elderly people in general because of tendency of the arteries to
harden with age, leading to an increase in the blood pressure.
v It is the only natural
Low Sodium Sea Salt available.
v The sodium chloride
content has been reduced by 60% from the normal level of 99% in ordinary sea
salt to 40% in this Mineral SeaSalt
v As a Sea Salt it is as
such a natural product, made in
v The significant
reduction of sodium of this Mineral SeaSalt reduces the problem of sodium
intake for the rather large proportion of any population who is disposed to
high blood pressure, and as such is advised to reduce their intake of sodium.
v Nutritionally, the 41%
Potassium and 17% Magnesium minerals are essential and they contribute to a
reduction in the blood pressure.
1. Declaration,
Composition and health implications, Reduces declared sodium level by 60% (compared with
ordinary salt). 58% of content are essential minerals such as potassium and
magnesium. Documented efficacy provides basis for application in functional
foods.
2. Natural background
and production method. Combines Nature, Ecology and Health with healthy
connotation of sea salt and low sodium issue. Certified organic standard by the
UK Soil Association.
3. Grain structure: unique homogenous
grain structure with all minerals present in every grain - no separation of
individual minerals as in other salt replacers being industrial dry mixes.
4. Purity: Contains no additives.
5. Taste: Patented harvesting
method provides excellent salt taste profile. Practically no concession to
taste.
6. Functionality: Excellent application
properties in most processed foods. Practically no concessions to normal
applicability of salt. Dissolves 4 times more rapidly than ordinary vacuum
salt.
7.
Cost considerations: Although the
Mineral-SeaSalt costs significantly more per kilo than ordinary salt it adds
value to the finished product in terms of perceived higher value for the
consumer in excess of the net extra ingredients cost.
8.
Marketing Aspects:
v App. 20% of the
population is recommended by their doctors to reduce the intake of salt. This
forms a vital part of the trend towards healthy eating which is a permanent and
growing trend.
v The primary salt
carriers of industrial foods are: bread, meat products, dairy products and
snacks.
v The food industry is
actively seeking to develop healthy and functional foods catering to these
consumers. Healthy foods should include also reduced salt versions as this
would further help building rewarding market niches for industrial food
processors.
v Combines health
connotations of sea salt with low sodium issue - only low sodium sea salt
available
A strong marketing
concept with appeal – besides to
patient groups - also to the more educated, health- and ecology conscious
consumers.
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